Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
By: Osterwalder, Alexander [author.]
.
Contributor(s): Pigneur, Yves [author.] | Bernarda, Gregory [author.] | Smith, Alan [author.] | Papadakos, Trish [designer].
Series: Strategyzer series: Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Copyright date: ©2014Description: xxv, 290 pages : color illustrations ; 20 x 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118968055.Subject(s): Customer services -- Management | Quality control | Production management -- Quality control | Business planning | Strategic planning | Customer relationsDDC classification: 658.4012 Summary: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 1, TierNo 4, BayNo 8 |
658.4012 OST 2014 (Browse shelf) | 1 | Available | SOCIT,92605,03,RA | 5000169404 |
Includes index.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.