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Guerrilla marketing with technology : unleashing the full potential of your small business / Jay Conrad Levinson

By: Levinson, Jay Conrad.
Publisher: New York : Basic Books, c1997Description: x, 211 p. ; 23 cm.ISBN: 0201328046 (pbk.); 9780201328042 (pbk.).Subject(s): Marketing | Small business -- Management | Internet marketingDDC classification: 658.83
Contents:
1. The unfair advantage - 2. The virtual guerrilla - 3. Marketing your small business - 4. The business of customers - 5. Zero to 60 in 30 days - 6. Saving money by saving time - 7. The benefits of collaboration - 8. Mining the treasures of the internet - 9. High-tech/ high-return marketing - 10. The glowing future for small business - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.83 LEV (Browse shelf) 1 Available SOMAC,37003,03,GR 5000036064

"Guerrilla marketing library."

Includes bibliographical references and index.

1. The unfair advantage - 2. The virtual guerrilla - 3. Marketing your small business - 4. The business of customers - 5. Zero to 60 in 30 days - 6. Saving money by saving time - 7. The benefits of collaboration - 8. Mining the treasures of the internet - 9. High-tech/ high-return marketing - 10. The glowing future for small business - Index.