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Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick.

By: Wernick, Andrew.
Series: Theory, culture & society. Publisher: London : SAGE, 1991Description: ix, 208 p. : ill. ; 24 cm.ISBN: 0803983913 (pbk.).Subject(s): Advertising -- Social aspects | Symbolism in advertising | Imagery (Psychology) | Popular cultureDDC classification: 659.1042
Contents:
1. Imaging commodities - 2. Adverstising as ideology - 3. (Re-)imaging gender: the case of men - 4. (Re-)imaging technology: the case of cars - 5. Advertising media and the vortex of publicity - 6. Promotional politics - 7. The promotional university - 8. The promotional condition of contemporary culture - Bibliographic references - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8

 659.1042 WER (Browse shelf) 1 Available SLASx,21001,03,RA 5000033198

Includes bibliographical references (p. [199]-203) and index.

1. Imaging commodities - 2. Adverstising as ideology - 3. (Re-)imaging gender: the case of men - 4. (Re-)imaging technology: the case of cars - 5. Advertising media and the vortex of publicity - 6. Promotional politics - 7. The promotional university - 8. The promotional condition of contemporary culture - Bibliographic references - Index.