Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper
By: Bowersox, Donald J.
Contributor(s): Cooper, M. Bixby [(j.a.)].
Series: McGraw-Hill series in marketing. Publisher: N.Y. : McGraw-Hill, c1992Edition: Int. ed.Description: xix , 488 p. ; 24 cm.ISBN: 0071129162.Subject(s): Business logistics | Marketing channels -- Management | Physical distribution of goodsDDC classification: 658.84Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 8 |
658.84 BOW (Browse shelf) | 1 | Available | TBSxx,18002,03,GR | 5000019349 | ||
Main Collection | Taylor's Library-TU | 658.84 BOW (Browse shelf) | INSTRUCTOR'S MANUAL | 1 | Available | TBSxx,34007,03,GR | 1000005165 |
Accompanied by : Instructor's manual to accompany strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper (iv , 144 p. ; 28 cm.), c1992. ISBN 0070067589