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Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit.

By: Benoit, William L.
Contributor(s): Benoit, Pamela J, 1954-.
Publisher: Malden, MA : Blackwell Publishing, [2008]Copyright date: ©2008Description: xiii, 274 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781405158206 (hardback); 9781405158213 (paperback).Subject(s): Persuasion (Rhetoric) | Persuasion (Psychology) | Social influence | Attitude changeDDC classification: 153.852
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 2 , Side 2, TierNo 3, BayNo 4

153.852 BEN (Browse shelf) 1 Available SOMAC,09050,02,GR 5000045138

Includes bibliographical references and index.