The Marketing mavens / Noel Capon.
By: Capon, Noel
.
Publisher: New York : Crown Business, c2007Edition: 1st ed.Description: x, 307 p. ; 25 cm.ISBN: 9780307354099 (hbk.).Subject(s): Relationship marketing | Customer relations | Marketing -- ManagementDDC classification: 658.8
Contents:
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3 |
658.8 CAP (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000034260 |
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.