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Harvard business review on reinventing your marketing.

Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HAR 2011] (1).
Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

by Day, George S | Moorman, Christine.

Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY 2010] (1).
The Marketing mavens / Noel Capon.

by Capon, Noel.

Edition: 1st ed.Publisher: New York : Crown Business, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP] (1).
Customer relationship management : a strategic imperative in the world of e-business / editor and contributor, Stanley A. Brown.

by Brown, Stanley A, 1946- | PricewaterhouseCoopers LLP.

Publisher: Toronto : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 CUS 2000] (3).
Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.].

Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2020] (2).