Marketing : concepts and strategies.
By: Dibb, Sally [author.].
Contributor(s): Simkin, Lyndon [author.] | Pride, William M [author.] | Ferrell, O. C [author.] | Pride, William M. Marketing.
Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Description: xiv, 814 pages : illustrations ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781473760271.Subject(s): Marketing | Product management | Brand name productsDDC classification: 658.8Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.8 DIB 2016 (Browse shelf) | Available | SOPUx,83000,03,RA | SODSx,83000,03,RA | 5000166443 |
Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Includes bibliographical references (pages 744-762) and index.