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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli.
by Alon, Ilan [eauthor.] | Jaffe, Eugene D [author.] | Prange, Christiane [author.] | Vianelli, Donata [author.]. Edition: Third edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ALO 2021]
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Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv [author.] | Levy, Michael, 1950- [author.]. Edition: Eighth edition.International student edition.Publisher: New York, NY : McGraw Hill, [2023]Other title: M : marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GRE 2023]
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Principles of marketing.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing. Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2024]
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Marketing for hospitality and tourism.
by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Baloglu, Seyhmus [author.] | Morosan, Cristian [author.] | Kotler, Philip. Marketing for hospitality and tourism. Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2022]
(2). Checked out (1).
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Principles of marketing for a digital age / Tracy L. Tuten.
by Tuten, Tracy L, 1967- [author.]. Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TUT 2024]
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for reference: Taylor's Library-TC
[Call number: 658.8 BOO 2022]
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.
by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.]. Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 CAN 2024]
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 PRI 2022]
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