Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli.
By: Alon, Ilan [eauthor.]
.
Contributor(s): Jaffe, Eugene D [author.] | Prange, Christiane [author.] | Vianelli, Donata [author.].
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2021Edition: Third edition.Description: xxvi, 639 pages : illustrations (black and white, and colour), maps (black and white) ; 26 cm.Content type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780367196080.Subject(s): MarketingDDC classification: 658.84
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 8 |
658.84 ALO 2021 (Browse shelf) | Available | SOMMx,13607,03,RA | 5000172317 |
Previous edition: 2017.
Includes bibliographical references and index.