| 000 -LEADER |
|---|
| fixed length control field |
01228cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
019804946 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230113125008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200604s2021 nyuab b 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367196080 |
| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Description conventions |
rda |
| Modifying agency |
MY-SjTCS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
ALO 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alon, Ilan, |
| Relator term |
eauthor. |
| 9 (RLIN) |
43352 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
contemporary theory, practice, and cases / |
| Statement of responsibility, etc. |
Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 639 pages : |
| Other physical details |
illustrations (black and white, and colour), maps (black and white) ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
cartographic image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
89058 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jaffe, Eugene D., |
| Relator term |
author. |
| 9 (RLIN) |
68258 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prange, Christiane, |
| Relator term |
author. |
| 9 (RLIN) |
305722 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vianelli, Donata, |
| Relator term |
author. |
| 9 (RLIN) |
305723 |
| 920 ## - |
|---|
| -- |
SOMM : 332864 |
