Alon, Ilan,
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli. - Third edition. - xxvi, 639 pages : illustrations (black and white, and colour), maps (black and white) ; 26 cm
Previous edition: 2017.
Includes bibliographical references and index.
9780367196080
Marketing.
658.84
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli. - Third edition. - xxvi, 639 pages : illustrations (black and white, and colour), maps (black and white) ; 26 cm
Previous edition: 2017.
Includes bibliographical references and index.
9780367196080
Marketing.
658.84