Taylor's Library

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr.

Edition: 9th ed.Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (5).
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Essentials of marketing / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr.

Edition: 4th ed.Publisher: Homewood, Illinois : Irwin, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (2).
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.

by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.].

Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 CAN 2024] (1).
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