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eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.

by Smith, P. R. (Paul Russell), 1957- | Chaffey, Dave, 1963-.

Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005Other title: E Marketing excellence.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8002854678 SMI] (3).
Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson.

by Jackson, Steve.

Edition: 1st ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 JAC 2009] (1).