Taylor's Library

Normal view MARC view ISBD view

Marketing communications in tourism and hospitality [electronic resource] : concepts, strategies and cases / Scott McCabe.

By: McCabe, Scott.
Series: Hospitality, leisure, and tourism series: Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Edition: 1st ed.Description: 1 online resource (xx, 300 p.) : ill.ISBN: 9780080941813 (electronic bk.); 0080941818 (electronic bk.).Other title: Marketing communications in tourism & hospitality.Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- CasesGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing communications in tourism and hospitality.DDC classification: 910.688 Online resources: An electronic book accessible through the World Wide Web; click for information
Contents:
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
910.688 (Browse shelf) e-book SHTEx,70000,03,CL,PPT

Includes bibliographical references and index.

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.

Description based on print version record.