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The future of excellence in public relations and communication management : challenges for the next generation / edited by Elizabeth L. Toth.
by Grunig, James E | Grunig, Larissa A | Toth, Elizabeth L. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 FUT]
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A manager's guide to PR projects : a practical approach / Patricia J. Parsons.
by Parsons, Patricia J. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 PAR]
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The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic.
by Sriramesh, Krishnamurthy | Verčič, Dejan. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 GLO]
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Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets / edited by Craig E. Carroll.
by Carroll, Craig E. Edition: 1st ed.Publisher: New York : Routledge, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 COR 2011]
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Public relations theory II / edited by Carl H. Botan and Vincent Hazleton.
by Botan, Carl H | Hazleton, Vincent. Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Other title: Public relations theory two.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.201 PUB]
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Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere.
by Aula, Pekka | Mantere, Saku. Publisher: London : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 AUL 2008]
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Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič.
by Ruler, Betteke van, 1948- | Vercic, Ana Tkalac | Ver♯i♯, Dejan. Publisher: New York : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2072 PUB 2008]
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Public relations law : a supplemental text / by Michael G. Parkinson and L. Marie Parkinson.
by Parkinson, Michael G | Parkinson, L. Marie. Publisher: New York : Routledge, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 343.73099 PAR]
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