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Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

By: Brace, Ian, 1949-.
Series: Market research in practice series. Publisher: London : Kogan Page, 2004Description: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 074944181X.Subject(s): Market surveys -- Methodology | Questionnaires -- MethodologyDDC classification: 658.83
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
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Accompanying Material (Media Resource) Taylor's Library-TU
658.83 BRA (Browse shelf) 1 Available SOMAC,37004,04,GR 1001001653

Includes bibliographical references (p. 277-280) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.