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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald E.

Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (2).
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald E.

Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR 2006] (2).
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).