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Advertising now. Online / edited by Julius Wiedemann

Contributor(s): Wiedemann, Julius.
Publisher: Hong Kong : Taschen, [2006]Description: 448 p. : chiefly col. ill. ; 26 cm. + 1 DVD (4 3/4 in.).ISBN: 3822849561 (pbk.); 9783822849569 (pbk.).Subject(s): Internet advertising | Advertising -- Web sites -- Design | Advertising campaigns | World Wide WebDDC classification: 658.872
Partial contents:
ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3

 658.872 ADV (Browse shelf) 1 Available SOMAC,37000,03,GR 5000030588
Accompanying Material (Media Resource) Taylor's Library-TU
658.872 ADV (Browse shelf) 1 Available SOMAC,37000,03,GR 1001009326

Accompanying DVD contains video clips of some of the campaigns featured in the text

Includes indexes of agencies and clients

ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents

System requirements for accompanying material: DVD-drive

Text in English, French, and German