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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald E.

Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (2).
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald E.

Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR 2006] (2).
Campaign planner for integrated brand communications / Shay Sayre.

by Sayre, Shay.

Edition: 3rd ed.Publisher: Mason, OH : Thomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 SAY] (1).
Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.

by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L.

Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR 2015] (1).
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUR] (6).
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1095 AIT] (4).