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		Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. by Arens, William F [author] \| Weigold, Michael F, 1958- [author]. Edition: Fifteenth edition.Publisher: New York, NY : Mcgraw-Hill Education, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE 2017] (1). Place hold
		Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. by Arens, William F [author] \| Weigold, Michael F, 1958- [author.]. Edition: Sixteenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ARE 2021] (1). Place hold

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