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The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.

by Ridout, Travis N, 1974- | Franz, Michael M, 1976-.

Publisher: Philadelphia, PA : Temple University Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 324.730973 RID 2011] (1).
The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.

by Ridout, Travis N, 1974- | Franz, Michael M, 1976- | ebrary, Inc.

Publisher: Philadelphia : Temple University Press, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 324.7/30973] (1).