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		Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. by Gupta, Monika, 1974- [editor.] \| Jindal, Priya, 1978- [editor.] \| Bansal, Shubhi, 1997- [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 726.209561] (1).
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack. by Clow, Kenneth E [author.] \| Baack, Donald [author.]. Edition: Ninth edition.Global edition.Publisher: Harlow, England : Pearson, [2022]Copyright date: ©2022Availability: Items available for reference: Taylor's Library-TU (1).

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