|
|
Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
by Morgan, Nigel | Pritchard, Annette | Pride, Roger. Edition: 2nd ed.Publisher: Oxford, UK : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 DES]
(1).
|
|
|
Strategic copywriting : how to create effective advertising / Edd Applegate.
by Applegate, Edd. Publisher: Lanham, Md. : Rowman & Littlefield Publishers, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 APP 2005]
(3).
|
|
|
Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CON 2008]
(1).
|
|
|
The 22 irrefutable laws of advertising (and when to violate them) / Michael Newman.
by Newman, Michael. Publisher: Singapore : J. Wiley, c2004Other title: Twenty two irrefutable laws of advertising..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 NEW]
(2).
|
|
|
Advertising : principles & practice / William Wells, Sandra Morarity, John Burnett
by Wells, William, 1926- | Moriarty, Sandra E. (Sandra Ernst) | Burnett, John, 1944-. Edition: Seventh editionPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WEL 2006]
(6).
|
|
|
Net words : creating high-impact online copy / Nick Usborne.
by Usborne, Nick. Publisher: New York : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.14 USB]
(2).
|
|
|
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 7th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
(3).
|
|
|
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Advertising : principles and practice.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WEL]
(11).
|
|
|
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald E. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR]
(2).
|
|
|
Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.
by Halve, Anand Bhaskar, 1955-. Publisher: Petaling Jaya, M'sia ; New Delhi ; Thousand Oaks, Calif. ; London : Unipress Publishing Response Books, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 HAL]
(2).
|
|
|
Corporate communications : a 21st century primer / Joseph Fernandez.
by Fernandez, Joseph, 1968-. Publisher: New Delhi : London : Response ; Sage, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.45 FER]
(1).
|
|
|
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-. Publisher: London : Routledge, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 OSH]
(1).
|
|
|
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Publisher: Thousand Oaks, Calif ; London : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO]
(1).
|
|
|
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler.
by Lindström, Martin, 1970-. Publisher: London : Kogan Page, 2005Other title: Brand sense : how to build powerful brands through touch, taste, smell, sight and sound..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIN]
(1).
|
|
|
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.108 DIV]
(1).
|
|
|
Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith J. (Keith John), 1950-. Edition: 2nd ed.Publisher: Toronto : Pearson / Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 TUC]
(1).
|
|
|
Advertising : principles and practice / [William] Wells...[et al.].
by Wells, William, 1926-. Edition: Australasian ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10994 ADV]
(2).
|
|
|
Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.
by Nahai, Nathalie. Publisher: Harlow, England : Pearson, c2012Availability: Items available for loan: TC External Storage
[Call number: 658.872 NAH 2012]
(1).
|
|
|
Eat me : delicious, desirable, successful food packaging design / Ben Hargreaves.
by Hargreaves, Ben. Publisher: Mies, Switzerland : RotoVision, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.692 HAR]
(1).
|