Taylor's Library

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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.

by Cappo, Joe.

Publisher: Chicago, Ill. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CAP] (1).
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Media planning : a practical guide / Jim Surmanek.

by Surmanek, Jim.

Edition: 3rd ed.Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SUR] (1).
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The interplay of influence : news, advertising, politics, and the internet / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.

by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs.

Edition: 6th edition.Publisher: Belmont, CA : Thomson/Wadsworth, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 JAM] (2).
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Advertising and promotion : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Publisher: London : SAGE, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAC] (1).
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Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 ADV] (2).
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Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.

by Sivulka, Juliann.

Publisher: Belmont, CA : Wadsworth, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10973 SIV] (1).
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The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.

by Burtenshaw, Ken [author.] | Mahon, Nik [author.] | Barfoot, Caroline [author.].

Edition: 2nd edition.Publisher: Lausanne, Switzerland : AVA Publishing SA, [2011]Copyright date: ©2011Other title: Creative advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BUR 2011] (2).
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications.

Edition: 7th ed., International student ed.Publisher: Australia ; United Kingdom : Thomson South-Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (1).
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald E.

Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR 2006] (2).
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Campaign planner for integrated brand communications / Shay Sayre.

by Sayre, Shay.

Edition: 3rd ed.Publisher: Mason, OH : Thomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 SAY] (1).
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Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates and Mark Blades.

by Gunter, Barrie | Oates, Caroline | Blades, Mark.

Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 302.2345083 GUN] (1).
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Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.

by Altstiel, Tom | Grow, Jean.

Edition: 4th edition.Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ALT 2017] (1).
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Advertising / Roderick White.

by White, Roderick.

Edition: 4th ed.Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WHI] (4).
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Advertising and popular culture / Jib Fowles.

by Fowles, Jib.

Publisher: Thousand Oaks, Calif. : SAGE, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10420973 FOW 1996] (4).
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Copywriting : successful writing for design, advertising, and marketing / Mark Shaw.

by Shaw, Mark, 1965-.

Publisher: London : Laurence King Publishing, 2012Availability: Items available for loan: Taylor's Library-TC [Call number: 659.132 SHA 2012] (1).
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Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.]

by Leiss, William, 1939- | Botterill, Jackie.

Edition: 3rd ed. / revised by Jacqueline Botterill.Publisher: New York, NY : Routledge, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 SOC 2005] (5).
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