Taylor's Library

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Hotel marketing [electronic resource] / S.M. Jha.

by Jha, S. M.

Edition: Rev. ed.Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/764794] (1).
Advertising and society : controversies and consequences / edited by Carol J. Pardun.

by Pardun, Carol J.

Publisher: Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 ADV] (2).
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Direct mail marketing design.

Publisher: Rockport, MA : Rockport Publishers, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 DIR] (1).
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Advertising management / Parag Diwan

by Diwan, Parag.

Publisher: Kuala Lumpur : Golden Books Centre, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 DIW] (1).
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Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (15).
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Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick.

by Wernick, Andrew.

Publisher: London : SAGE, 1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 WER] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Cases in advertising and communications management / Stephen A. Greyser with the collaboration of Robert J. Kopp

by Greyser, Stephen A | Kopp, Robert J.

Edition: 3rd ed.Publisher: Englewoods Cliffs, N.J. : Prentice Hall, 1992Availability: Items available for loan: TC External Storage [Call number: 659.1 GRE] (1).
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane

by Russell, J. Thomas, 1941- | Lane, W. Ronald, 1940- [(j.a.)].

Edition: 14th ed., Int ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 RUS] (2).
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Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen.

by Stoklossa, Uwe | Rempen, Thomas.

Publisher: London : Thames & Hudson, 2010Other title: New techniques for visual seduction.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.67 STO 2010] (2).
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Goodvertising : creative advertising that cares / Thomas Kolster.

by Kolster, Thomas, 1978-.

Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 KOL 2012] (2).
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Advertising, marketing and PR / by Karen Holmes

by Holmes, Karen.

Publisher: London : The Industrial Society, 2000Availability: Items available for loan: Taylor's Library-TC [Call number: 659.023 HOL] (1).
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