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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]
by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 UNC]
(1), TC External Storage
[Call number: 658.827 UNC]
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The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.
by Packard, Vance, 1914-1996. Edition: Reissue ed.Publisher: Brooklyn, N.Y. : Ig Pub., c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 PAC 2007]
(4), TC External Storage
[Call number: 659.1019 PAC]
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Casting for big ideas : a new manifesto for agency managers / Andrew Jaffe.
by Jaffe, Andrew, 1938-. Publisher: Hoboken, N.J. : John Wiley, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1125 JAF]
(1), TC External Storage
[Call number: 659.1125 JAF]
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Abuse of women in the media.
by Consumers Association of Penang. Publisher: Penang : Consumers' Association of Penang, 1982Availability: Items available for loan: TC External Storage
[Call number: 362.83 ABU]
(1).
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Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.
by Nahai, Nathalie. Publisher: Harlow, England : Pearson, c2012Availability: Items available for loan: TC External Storage
[Call number: 658.872 NAH 2012]
(1).
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Advertising : opposing viewpoints / Laura K. Egendorf, book editor.
by Egendorf, Laura K, 1973- [(ed.)]. Publisher: Farmington Hills, MI : Greenhaven Press, 2006Availability: Items available for loan: TC External Storage
[Call number: 302.23 ADV]
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Journal of advertising.
by American Academy of Advertising. Publisher: [Athens, Ga. etc., Board of Directors, American Academy of Advertising, etc.] Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.105 JOU]
(6).
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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
by Well, William | Burnett, John [(j.a.)] | Moriarly, Sandra [(j.a.)]. Edition: 3rd ed., Int ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall International, c1995Availability: Items available for loan: TC External Storage
[Call number: 659.1 WEL]
(1).
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 3rd ed.Publisher: Chicago : Richard D. Irwin, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
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