Taylor's Library

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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967- | ProQuest (Firm).

Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 746.9/20688] (1).
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Advanced fashion technology and operations management / Alessandra Vecchi.

by Vecchi, Alessandra [author.].

Publisher: Hershey, Pennsylvania : Business Science Reference, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 746.9/2068] (1).
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: Seventh edition.Publisher: Hoboken, New Jersey : Wiley, [2020]Copyright date: ©2020Other title: New rules of marketing and PR.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC [Call number: 658.872] (1).
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Building consumer-brand relationship in luxury brand management / Paula Rodrigues and Ana Pinto Borges, editors.

by Rodrigues, Paula Cristina Lopes, 1970- [editor.] | Borges, Ana Pinto, 1980- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.

by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/91] (3).
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics / Jose Manuel Saiz-Alvarez, editor.

by S�aiz �Alvarez, Jos�e Manuel [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor.

by Yang, Kenneth C. C [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.

by Singh, Amandeep, 1982- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Impact of new media in tourism / Maria Gorete Dinis, Luís Bonixe, Sónia Lamy, Zéliaa Breda, editors.

by Dinis, Maria Gorete, 1974- [editor.] | Bonixe, Luís, 1973- [editor.] | Lamy, Sónia, 1980- [editor.] | Breda, Zélia, 1975- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Cross-border e-commerce marketing and managing / Md Rakibul Hoque and R. Edward Bashaw, editors.

by Hoque, Md. Rakibul [editor.] | Bashaw, R. Edward, 1957- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.

by Cao, Tiger [author.] | Kotler, Milton [author.] | Wang, Sam [author.] | Qiao, Collen [author.] | Zhang, Yuheng (Translator) [translator.].

Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry.

by Visser, Marjolein [author.].

Edition: Second edition.Publisher: Groningen : Noordhoff, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].

by Heinze, Aleksej [editor.].

Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872] (1).
Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins.

by Jenkins, Andrew (Social media consultant) [author.].

Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Marketing and managing tourism destinations / Alastair M. Morrison.

by Morrison, Alastair M [author.].

Edition: Third edition.Publisher: Abingdon, England : Routledge, [2024]Copyright date: ©2024Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul [author.] | Donnelly, James H., Jr [author.].

Edition: Fifteenth edition.Publisher: New York, New York : McGraw-Hill Education, [2019]Copyright date: 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Sustainable marketing, branding, and reputation management : strategies for a greener future / edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom.

by Bensson, Ruzive [editor.] | Bigirimana, Stanislas [editor.] | Chiwaridzo, Option Takunda [editor.] | Masengu, Reason, 1982- [editor.] | Blossom, Christina [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Global business : competitiveness and sustainability / Riad A. Ajami and G. Jason Goddard.

by Ajami, Riad A [author.] | Goddard, G. Jason [author.].

Edition: First edition.Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.

by Miller, Thomas W [author.].

Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).