Taylor's Library

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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: Seventh edition.Publisher: Hoboken, New Jersey : Wiley, [2020]Copyright date: ©2020Other title: New rules of marketing and PR.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC [Call number: 658.872] (1).
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Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics / Jose Manuel Saiz-Alvarez, editor.

by S�aiz �Alvarez, Jos�e Manuel [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.

by Singh, Amandeep, 1982- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Cross-border e-commerce marketing and managing / Md Rakibul Hoque and R. Edward Bashaw, editors.

by Hoque, Md. Rakibul [editor.] | Bashaw, R. Edward, 1957- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.

by Cao, Tiger [author.] | Kotler, Milton [author.] | Wang, Sam [author.] | Qiao, Collen [author.] | Zhang, Yuheng (Translator) [translator.].

Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry.

by Visser, Marjolein [author.].

Edition: Second edition.Publisher: Groningen : Noordhoff, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].

by Heinze, Aleksej [editor.].

Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872] (1).
Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins.

by Jenkins, Andrew (Social media consultant) [author.].

Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors.

by Kazi, Baha Uddin [editor.] | Shaikh, Md Sadeque Imam [editor.] | Munna, Afzal Sayed [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.84] (1).