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Results of search for 'ccl=su:"Electronic books." and holdingbranch:60000 and holdingbranch:60000'

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		Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor. by Yang, Kenneth C. C [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
		Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors. by Ramos, Célia M. Q [editor.] \| Almeida, Cláudia Ribeiro de, 1971- [editor.] \| Fernandes, Paula Odete, 1969- [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/91] (3).
		Building consumer-brand relationship in luxury brand management / Paula Rodrigues and Ana Pinto Borges, editors. by Rodrigues, Paula Cristina Lopes, 1970- [editor.] \| Borges, Ana Pinto, 1980- [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
		Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors. by Das, Subhankar, 1981- [editor.] \| Mondal, Subhra Rani, 1983- [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
		Impact of new media in tourism / Maria Gorete Dinis, Luís Bonixe, Sónia Lamy, Zéliaa Breda, editors. by Dinis, Maria Gorete, 1974- [editor.] \| Bonixe, Luís, 1973- [editor.] \| Lamy, Sónia, 1980- [editor.] \| Breda, Zélia, 1975- [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
		Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor. by Singh, Amandeep, 1982- [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
		Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry. by Visser, Marjolein [author.]. Edition: Second edition.Publisher: Groningen : Noordhoff, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
		No cover image available Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang. by Cao, Tiger [author.] \| Kotler, Milton [author.] \| Wang, Sam [author.] \| Qiao, Collen [author.] \| Zhang, Yuheng (Translator) [translator.]. Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
		Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others]. by Heinze, Aleksej [editor.]. Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872] (1).
		Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins. by Jenkins, Andrew (Social media consultant) [author.]. Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
		Marketing and managing tourism destinations / Alastair M. Morrison. by Morrison, Alastair M [author.]. Edition: Third edition.Publisher: Abingdon, England : Routledge, [2024]Copyright date: ©2024Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
		A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul [author.] \| Donnelly, James H., Jr [author.]. Edition: Fifteenth edition.Publisher: New York, New York : McGraw-Hill Education, [2019]Copyright date: 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
		Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by Schiffman, Leon G [author.] \| Wisenblit, Joseph [author.]. Edition: Twelfth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
		Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji. by Mogaji, Emmanuel [author.]. Publisher: Oxon, UK ; New York, NY : Routledge, Taylor & Francis Group, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
		Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors. by Kazi, Baha Uddin [editor.] \| Shaikh, Md Sadeque Imam [editor.] \| Munna, Afzal Sayed [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.84] (1).
		Exploring niche tourism business models, marketing, and consumer experience / Maria Ant�onia Rodrigues, Maria Am�elia Carvalho, editors. by Carvalho, Maria Am�elia [editor.] \| Rodriguess, Maria Ant�onia [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/791] (1).
		No cover image available Sustainable marketing, branding, and reputation management : strategies for a greener future / edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom. by Bensson, Ruzive [editor.] \| Bigirimana, Stanislas [editor.] \| Chiwaridzo, Option Takunda [editor.] \| Masengu, Reason, 1982- [editor.] \| Blossom, Christina [editor.] \| IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).

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