Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam.
Contributor(s): Oh, Haemoon | Pizam, Abraham.
Series: Elsevier handbooks of hospitality management series: Publisher: Oxford : Butterworth-Heinemann, 2008Description: xxii, 552 pages : colour illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0080450806 (hardback); 9780080450803 (hardback).Other title: Hospitality marketing management.Subject(s): Hospitality industry -- Marketing | Food service -- Marketing | Restaurants -- MarketingDDC classification: 647.068Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 2 |
647.068 HAN (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000045902 |
Includes bibliographical references and index.