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Marketing and advertising in the online-to-offline (O2O) world / Hesham Dinana, editor.

by Dinana, Hesham, 1964- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 381] (1).
Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.

by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 726.209561] (1).
Handbook of research on cyber law, data protection, and privacy / Nisha Dhanraj Dewani, Zubair Ahmed Khan, Aarushi Agarwal, Mamta Sharma, and Shaharyar Asaf Khan, editors.

by Khan, Shaharyar Asaf [editor.] | Sharma, Mamta [editor.] | Agarwal, Aarushi [editor.] | Khan, Zubair Ahmed [editor.] | Dewani, Nisha Dhanraj [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 343.0999] (1).