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eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.
by Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Strauss, Judy. E-marketing. Edition: Ninth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2023]
(1).
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2023]
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].
by Heinze, Aleksej [editor.]. Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
(1).
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Artificial Intelligence for IoT Cookbook : Over 70 Recipes for Building AI Solutions for Smart Homes, Industrial IoT, and Smart Cities.
by Roshak, Michael. Publisher: Birmingham : Packt Publishing, Limited, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 006.3]
(1).
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The internet of things / Samuel Greengard.
by Greengard, Samuel. Publisher: Cambridge, Massachusetts : MIT Press, [2015]Availability: No items available
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Industrial IoT : challenges, design principles, applications, and security / Ismail Butun, editor.
by Butun, Ismail, 1981- [editor.]. Publisher: Cham, Switzerland : Springer, 2020Availability: Items available for reference: Taylor's Library-TU
[Call number: 004.678 IND 2020]
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Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins.
by Jenkins, Andrew (Social media consultant) [author.]. Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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The business blockchain : promise, practice, and application of the next Internet technology / William Mougayar ; foreword by Vitalik Buterin.
by Mougayar, William [author.] | Buterin, Vitalik [writer of foreword.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2016Copyright date: 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Internet of Things A to Z : technologies and applications / edited by Qusay F. Hassan.
by Hassan, Qusay F, 1982- [editor.]. Publisher: Hoboken, New Jersey : John Wiley and Sons, Inc., [2018]Availability: Items available for reference: Taylor's Library-TU
[Call number: 004.678 INT 2018]
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Internet of Things programming projects : build modern IoT solutions with the Raspberry Pi 3 and Python / Colin Dow
by Dow, Colin [author] | Ohio Library and Information Network. Publisher: Birmingham, UK : Packt Publishing, 2018Online access: Safari Books Online Connect to resource Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.26]
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Social media for strategic communication : creative strategies and research-based applications / Karen Freberg.
by Freberg, Karen June [author.]. Edition: Second edition.International student edition.Publisher: Thousand Oaks : SAGE Publications, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC
[Call number: 302.231 FRE 2022]
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The internet of things / Samuel Greengard.
by Greengard, Samuel [author.]. Edition: Revised and updated edition.Publisher: Cambridge, Massachusetts : The MIT Press, [2021]Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.3 GRE 2021]
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Influencer marketing applications within the metaverse / edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir.
by Bansal, Rohit, 1982- [editor.] | Qalati, Sikandar Ali, 1986- [editor.] | Chakir, Aziza, 1984- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Global applications of the Internet of Things in digital marketing / Arshi Naim, V. Ajantha Devi, editors.
by Naim, Arshi [editor.] | Devi, V. Ajantha [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 004.678]
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Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors.
by Kazi, Baha Uddin [editor.] | Shaikh, Md Sadeque Imam [editor.] | Munna, Afzal Sayed [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.84]
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Marketing and advertising in the online-to-offline (O2O) world / Hesham Dinana, editor.
by Dinana, Hesham, 1964- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 381]
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Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 726.209561]
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Handbook of research on cyber law, data protection, and privacy / Nisha Dhanraj Dewani, Zubair Ahmed Khan, Aarushi Agarwal, Mamta Sharma, and Shaharyar Asaf Khan, editors.
by Khan, Shaharyar Asaf [editor.] | Sharma, Mamta [editor.] | Agarwal, Aarushi [editor.] | Khan, Zubair Ahmed [editor.] | Dewani, Nisha Dhanraj [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 343.0999]
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