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Marketing research : an applied approach / Naresh Malhotra, David Birks
by Malhotra, Naresh K | Birks, David F. Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
(1), TC External Storage
[Call number: 658.83 MAL]
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Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes.
by Hughes, Arthur Middleton. Edition: 2nd ed.Publisher: New York : McGraw Hill, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HUG]
(1), TC External Storage
[Call number: 658.84 HUG]
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Social media marketing / Tracy Tuten, Michael Solomon.
by Tuten, Tracy L, 1967- [author.] | Solomon, Michael R [author.]. Edition: Pearson new international edition.Publisher: Harlow : Pearson Education Limited, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TUT 2014]
(5), TC External Storage
[Call number: 658.872 TUT 2014]
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Design and launch an online gift business in a week / Entrepreneur Press & Cheryl Kimball.
by Kimball, Cheryl | Entrepreneur Media, Inc. Publisher: [Irvine, Calif.] : Entreprenuer Press, c2009Availability: Items available for loan: TC External Storage
[Call number: 658.872 KIM 2009]
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Advanced methods of marketing research / edited by Richard P. Bagozzi
by Bagozzi, Richard P. Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ADV]
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Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice
by Hofmeyr, Jan H | Rice, Butch [(j.a)]. Publisher: Chichester, England : John Wiley, c2000Availability: Items available for loan: TC External Storage
[Call number: 658.8342 HOF]
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The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.
by Forrest, Edward | Murphy, Jamie, 1950-. Publisher: Cincinnati, Ohio : South-Western College Publishing, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 NEW 2001]
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Marketing mistakes and successes / Robert Hartley.
by Hartley, Robert F, 1927-. Edition: 10th ed.Publisher: Hoboken, NJ : Wiley, 2006Other title: Marketing mistakes & successes.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800973 HAR]
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