Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie).
Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Edition: 5th ed., Int. ed.Description: xxv, 545 p. ; 26 cm.ISBN: 007116703X.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019769 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014162 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019766 |
Business Leadership: Management : BOH4M