Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Series: Irwin/McGraw-Hill series in marketing: Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Edition: 8th ed.Description: xxvii, 592 p. ; 28 cm.ISBN: 0071179089 (Int. ed.); 0072894822 (pbk).Subject(s): MarketingDDC classification: 658.8
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| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 PER (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000504055 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000032704 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000032647 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000032638 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000032619 | |||
| Main Collection | Taylor's Library-TU | 658.8 PER (Browse shelf) | Clippings | 1 | Available | SLASx,05000,03,GR | 5000014105 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | Set of 4 disk | 1 | Available | UNISA,19003,03,AD | 1000504088 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | Set of 4 disk | 1 | Available | UNISA,19003,03,AD | 1000504069 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | Student's resource | 1 | Available | SLASx,05000,03,GR | 1000505405 | ||
| Main Collection | TC External Storage | 658.8 PER (Browse shelf) | 1 | Available | GENxx,GENxx,03,GR | 5000068111 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894881
4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894903
Applications in basic marketing : clippings from the popular business press, 1999-2000 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (227 p. ; 25cm.), c2000. ISBN 0075610299. Includes 1 computer laser optical disc (4 3/4 in.) : Multimedia business library. Comprehensive ed. ISBN 025622837X
Applications in basic marketing : clippings from the popular business press, 2002-2003 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (214 p. ; 26cm.), c2003. ISBN 0072557982
Includes 1 laser optical disc (4 3/4 in.) : Student's resource CD-ROM to accompany Essentials of Marketing : a global managerial approach. 8th ed. cThe McGraw Hill Companies, 2000. ISBN 0072297085 / 0072894938
Instructor's manual to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 00072894849.
Learning aid for use with to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894830.
Manual of tests to accompany essentials of marketing : global-managerial approach by William D. Perreault, Jr., E. Jerome McCarthy. 8th ed. ISBN : 0072894941
Business Leadership: Management : BOH4M