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Online marketing strategies [videorecording]

Contributor(s): Leunig, Sunny | Stavridis, Katrina | McClean, Matt | McCrae, Louise | Video Education Australasia.
Publisher: Bendigo, Vic. : VEA, 2012Description: 1 videodisc (18 min.) : sd., col. ; 4 3/4 in.Subject(s): Internet marketing | Electronic commerceDDC classification: 658.872
Production Credits: Director, Sunny Leunig ; producer, Katrina Stavridis ; writer, Matt McClean.
Voice over: Louise McCraeSummary: "With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will discover that innovative and flexible marketing strategies are crucial to surviving in the digital world"--container.
Item type Current location Call number Copy number Status Notes Date due Barcode
Media Resources Taylor's Library-TU
658.872 ONL 2012 (Browse shelf) 1 Available SOCIT,15010,02,CL 1000529176

"Program support notes available on www.VEA.com.au"--container.

Director, Sunny Leunig ; producer, Katrina Stavridis ; writer, Matt McClean.

Voice over: Louise McCrae

"With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will discover that innovative and flexible marketing strategies are crucial to surviving in the digital world"--container.

DVD