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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

by Kotler, Philip | Bowen, John T | Makens, James C | Baloglu, Seyhmus.

Edition: Seventh edition.Publisher: Boston : Pearson, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2017] (3).
Marketing for hospitality and tourism.

by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Baloglu, Seyhmus [author.] | Morosan, Cristian [author.] | Kotler, Philip. Marketing for hospitality and tourism.

Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2022] (2). Checked out (1).
Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 910.684 TOU 2020] (2).