Marketing : creating and delivering value / Pascale G. Quester ... [et al.]
Contributor(s): Quester, Pascale G. (Pascale Genevieve)
.
Publisher: Sydney : McGraw-Hill, c2007Edition: 5th ed.Description: xxxiv, 763 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0074715607 (pbk.); 9780074715604 (pbk.); 0074715607 (CD-ROM).Subject(s): Marketing -- TextbooksDDC classification: 658.8 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | TBSxx,44002,03,RM | 1000525358 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | TBSxx,44002,03,RM | 1000525359 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | TBSxx,44002,03,RM | 1000525361 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | TBSxx,44002,03,RM | 1000525360 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | TBSxx,44002,03,RM | 5000116597 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | TBSxx,44002,03,RM | 5000116637 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,RM | TBSxx,44002,03,RM | 5000116617 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR 2007 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | TBSxx,44002,03,RM | 5000116782 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR|TBSxx,44002,03,RM | 1000516352 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | TBSxx,44002,03,RM | 5000097422 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR|TBSxx,44002,03,RM | 1000516354 | ||
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | TBSxx,44002,03,RM | 5000014026 |
Includes bibliographical references and index.
Part one, Marketing strategy and management. 1. Creating customer value and building relationships -- 2. Strategic marketing planning -- 3. Identifying marketing opportunities -- Part two, Understanding markets. 4. Market research and information management -- 5. Market segmentation -- 6. Consumer behaviour -- 7. Business-to-business marketing -- Part three, The marketing mix. 8. Product planning -- 9. Product management and new-product development -- 10. Managing distribution channels -- 11. Marketing logistics -- 12. Pricing objectives and policies -- 13. Setting prices for goods and services -- 14. Marketing communications -- 15. The marketing communications mix -- 16. Sales management -- Part four, Evaluating marketing. 17. Implementation and control -- 18. Ethical marketing in a consumer-oriented world: appraisal and challenges -- Case studies -- Glossary.
Accompanied by 1 CD-ROM : Q-Tutes to accompany Marketing : creating and delivering value, 5th ed.