Taylor's Library

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Service management and marketing : customer management in service competition / Christian Grönroos.

by Grönroos, Christian, 1947-.

Edition: Third edition.Publisher: Chichester : John Wiley & Sons, Ltd, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 GRO 2007] (4).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2009] (6).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
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Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 6th ed.Publisher: Maidenhead : McGraw-Hill Education Higher Education, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PAL 2011] (5).
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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Wilson, Alan.

Edition: 2nd European ed.Publisher: Maidenhead : McGraw-Hill Education, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SER 2012] (2).
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Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.

by Baron, Steve (J. Steve) | Harris, Kim | Hilton, Toni.

Edition: 3rd ed.Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BAR 2009] (1).
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