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CIM study text : professional post-graduate diploma in marketing. [Paper 11]. Managing marketing performance.

by Chartered Institute of Marketing.

Edition: [1st ed.]Publisher: London : BPP Professional Education, 2004Other title: Managing marketing performance..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CIM] (1).
CIM study text : professional post-graduate diploma in marketing. [Paper 12]. Strategic marketing in practice.

by Chartered Institute of Marketing.

Edition: [1st ed.]Publisher: London : BPP Professional Education, 2005Other title: strategic marketing practice..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CIM] (1).