Taylor's Library

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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Publisher: Singapore : John Wiley & Sons (Asia), c2003Other title: Creating more effective marketing communications.Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80095 BLA] (1), Taylor's Library-TU [Call number: 658.80095 BLA] (3).
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Asian brand strategy : how Asia builds strong brands / Martin Roll.

by Roll, Martin, 1967-.

Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827095 ROL] (1).
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Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.

by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27095] (1).
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1095 AIT] (4).
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