Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
By: Haig, Matt
.
Publisher: London : Kogan Page, 2011Edition: 2nd ed.Description: xiv, 242 p. ; 22 cm.ISBN: 9780749462994 (pbk.); 074946299X (pbk.).Subject(s): Branding (Marketing) | Brand loyalty | Brand choiceDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 HAI 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000120098 |
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Includes bibliographical references and index.