The branding of MTV : will Internet kill the video star? / Paul Temporal.
By: Temporal, Paul
.
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xi, 246 p. : ill. ; 24 cm.ISBN: 9780470822715.Subject(s): Music videos | Branding (Marketing) | Brand name products -- Management | MTV NetworksDDC classification: 384.5506573
Contents:
1. The birth of MTV - 2. Building global brand equity - 3. 21st-century branding : the "relationship age" - 4. MTV and global urban youth culture - 5. MTV brand anatomy - 6. The MTV brand and business strategies - 7. Competitive analysis and brand development - 8. Brand execution: giving youth a total music experience - 9. Brand management - 10. Brand-building case studies: MTV India and MTV China - 11. The future of the MTV brand - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 3 |
384.5506573 TEM (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000031232 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 5, BayNo 3 |
384.5506573 TEM (Browse shelf) | 1 | Available | SOMAC,37000,02,GR | 5000031208 |
1. The birth of MTV - 2. Building global brand equity - 3. 21st-century branding : the "relationship age" - 4. MTV and global urban youth culture - 5. MTV brand anatomy - 6. The MTV brand and business strategies - 7. Competitive analysis and brand development - 8. Brand execution: giving youth a total music experience - 9. Brand management - 10. Brand-building case studies: MTV India and MTV China - 11. The future of the MTV brand - Index.