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The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph.

by Joseph, Jim, 1963- | ebrary, Inc.

Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
The experience effect for small business [electronic resource] : big brand results with small business resources / by Jim Joseph.

by Joseph, Jim, 1963-.

Publisher: Cupertino, Calif. : Happy About, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).