Brand-driven Innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.
By: Abbing, Erik Roscam.
Series: Required reading rangeModule reader: Publisher: Lausanne : AVA Pub., c2010Description: 1 online resource (208 p.) : ill. (some col.).ISBN: 9782940439768 (ebk.); 2940439761 (ebk.).Subject(s): Brand name products -- Design | Branding (Marketing) | Organizational change | Electronic booksAdditional physical formats: Print version:: Brand-driven Innovation.DDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.827 (Browse shelf) | e-book | TDSxx,29007,03,CL,PPT |
Includes bibliographical references (p. 202-204) and index.
Description based on print version record.