Your search returned 2 results.

Not what you expected? Check for suggestions
|
Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.

by Light, Larry [author.] | Kiddon, Joan, 1949- [author.].

Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIG 2016] (2).
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

by Light, Larry | Kiddon, Joan, 1949-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIG 2009] (1).