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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967- [author.].

Edition: First edition.Publisher: San Francisco, CA : Jossey-Bass, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 YOH 2014] (1).
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967-.

Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).