Taylor's Library

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Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

by Hatch, Mary Jo | Schultz, Majken | ebrary, Inc.

Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
Place hold
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

by Hatch, Mary Jo | Schultz, Majken.

Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HAT] (1).
Place hold
The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

by Schultz, Majken | Hatch, Mary Jo | Holten Larsen, Mogens.

Publisher: Oxford ; New York : Oxford University Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.285 EXP] (1).
Place hold