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Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Chaotics [electronic resource] : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.
by Kotler, Philip | Caslione, John A [aut]. Edition: 1st ed.Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
(1).
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Marketing for competitiveness [electronic resource] : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi.
by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Den Huan. Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72095]
(1).
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Principles of marketing / Philip T. Kotler, Gary Armstrong with Marc Oliver Opresnik.
by Kotler, Philip T [author.] | Armstrong, Gary, 1960- [author.] | Opresnik, Marc Oliver [contributor.]. Edition: Eighteenth edition, Global edition.Publisher: Harlow, England : Pearson, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing for hospitality and tourism / Philip Kotler [and three others].
by Kotler, Philip [author.]. Edition: Seventh edition, Global edition.Publisher: Harlow, England : Pearson, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Chernev, Alexander [author.]. Edition: Sixteenth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2022]Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu.
by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Makens, James C [author.] | Baloglu, Seyhmus [author.]. Edition: Eighth edition.Global edition.Publisher: Harlow : Pearson Education Limited, 2022Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
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